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swissôtel
thjnk Zürich
Event, OOH

What does the hotel room of the future look like? Swissôtel and Wallpaper* have already built it. It’s a 360° spatial concept that promises maximum R&R in a minimum amount of space. We set up a special art installation at Zurich’s main train station to promote this concept.

Our 48 sqm walk-through Ames room invited interested passers-by to experience our new perspective on hotel rooms for themselves. We used trapezoidal distortion on the walls and textures to create optical illusions. It was a room that had guests literally outgrowing themselves. In keeping with the motto: Vitality Room. A new perspective on hotel rooms.