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Designs and Styles from the House of [Cloth Name]".

UN BREAK DOMESTIC VIOLENCE AGAINST WOMEN

German football association – ponytails

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Thjnk Carries Out the Hansaplast Brand Relaunch in Cooperation with Wunderman Thompson.

For almost 100 years, Beiersdorf has been using Hansaplast to protect and heal large and small wounds quickly. As the #1 worldwide, millions of people trust the plasters and wound care products every day, which are also sold internationally under the sister brands Elastoplast and Curitas. thjnk accompanied the largest international realignment of the brands in the company's history with a comprehensive campaign.


With the launch of the Forward campaign, each patch features the new Bacteria Shield, which blocks 99% of bacteria. The newly developed brand claim "We protect you" will be activated and brought to life in communication on all channels. The focus is on the fact that the life of the consumer is not held up by minor wounds, but can continue without any problems thanks to the rapid wound healing routine.

OFFICE

thjnk Düsseldorf

YEAR

2019

TEAM

Tobias Grimm
Gerrit Zinke
Raphael Schils
Gerrit Steffen
Christina Duskanich
Niklas Schachtebeck
Clemens Wolff
Marco Hackmann
Jessica Kiesel
Isabella Düvelius von Klass

AWARDS

Grand Effie
Gold Effie
Silber Effie
Bronze Effie
BCM Gold
Deutscher Digital Award Gold
Deutscher Digital Award Silber
Die Klappe Silber
Die Klappe Bronze
Die PR Klappe Silber
Die PR Klappe Bronze
DPWK
Pink stinks
Pinker Pudel
Spotlight Festival Bronze
Webby Award

“THE BRAND RELAUNCH IS A REAL MILESTONE FOR US. WE HAVE GEARED OUR BRANDS EVEN MORE CLOSELY TO THE NEEDS OF OUR CUSTOMERS AND NOW WANT TO SHOW THIS IN ALL CHANNELS.“

One film with a storytelling focus and one with a product focus make the product advantages clear in a tangible way. Social media assets, ads, PoS visuals and OOH measures round off the brand presence at every touchpoint.''

PROJEKTVERANTWORTLICHE

Namen

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