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"AUSTRIA-FEELS-LIKE": AUSTRIAN AIRLINES AND thjnk BERLIN LAUNCH NEW CAMPAIGN PLATFORM IN ¾-CYCLE

Austrian Airlines is more than just an airline - Austrian Airlines is rather an Austrian piece of national heritage. But: Even an icon has to reinvent itself again and again.


Mann mit Kaffeetasse in der Hand im Flugzeug

Austrian Airlines is more than just an airline – Austrian Airlines is much more an Austrian piece of national property. But: Even an icon has to keep reinventing itself. Especially as a participant in a market that is very competitive and aggressively priced. Time for a new chapter: Austrian Airlines and thjnk Berlin are starting a new era in the history of the Austrian brand icon.


Michael Trestl, CCO of Austrian Airlines: “Austrian Airlines stands for authenticity, warmth and Austrian hospitality. We would like to convey these values to our guests on board and carry them out into the world with our brand. Our new brand campaign speaks a bolder, more modern and more diverse visual language and relies on a fresh tonality with rough edges. We embody exactly what we are: the perfect blend of tradition and modernity. Approachably unaffected and authentically Austrian!”


Stefan Schulte, Managing Director Creation, thjnk Berlin: “Everyone wants to be younger, more modern, fresher. Unfortunately, this often leads to powerless, Gen Z pandering alibi creation. Our approach: We simply tell what is still the strongest story of all stories – our own. Only Austrian sounds like Austria, dances like Austria, smiles like Austria, is Austria. And yes, our campaign: only Austrian can do it like that.”


The campaign platform is designed for several years, all relevant channels (including dynamic bannering) and markets (including the USA, China, Japan). In the home country of Austria, the campaign will start on April 17th. in moving images (TV, digital), out of home (poster, digital) and social with various lengths and motifs. The campaign was produced by Markenfilm Berlin (director: Baris Aladag, photo: Sonja Tobias, media planning in Austria and internationally by Mindshare.




RESPONSIBLE ON CUSTOMER SIDE

Aniela Sulej, Austrian Airlines AG

Sonja Feldmann, Austrian Airlines AG


RESPONSIBLE ON AGENCY SIDE

Management: Stefan Schulte, Hendrik Heine

Creative Direction: Ulrike Schneider, Andrea Masihi

Creative Copy: Charlene Breitag

Client Service Director: Verena Dorst

Account Manager: Madeleine Maier

Strategy: Lea Mueller

Producing: Amelie Behrens


RESPONSIBLE ON PRODUCTION SIDE

Production: Markenfilm Berlin

Executive Producer: Ferdinand Racz

Producer: Dominic Kamp

Assistant Producer: Christin Geissler

Directed by Baris Aladag

DoP: Peter Matjasko

Musik: Supreme Music

Fotografie: Sonja Tobias



RESPONSIBLE FOR MEDIA PLANNING

Christoph Fussi, Austrian Airlines AG

Thomas Ritter, Mindshare GmbH






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