The cult brand Nippon is back - and with a loud bang. The crispy puffed-rice chocolate snack was staged extraordinarily by thjnk Munich.
We are very proud: this is exactly the campaign our brand deserves, so that young and old can enjoy us every day again," says Hosta CMO Athanasios Tsiolis.
The "Verpuffend gut" campaign, aimed at a young target group, launches on December 19. the online spot, numerous digital assets and out-of-home advertising media. They all focus on the need for stress-free time out. As the campaign progresses, the new dark chocolate variety will be introduced. "Bringing a brand from your own childhood to life in the here and now is just great. Because whether big or small, we all know these situations from our everyday lives, and the solution can sometimes be so simple ;) ", says Thomas Canzar, Managing Director, thjnk Munich. The agency won a pitch and has been working with Hosta since the middle of the year.
RESPONSIBLE ON CUSTOMER SIDE
Head of Marketing: Athanasios Tsiolis (CMO)
Project Manager: Tanja Unbehauen (Marketing Manager)
RESPONSIBLE ON AGENCY SIDE
Creative Director Art: Julian Schwab
Creative Art Senior: Neville Pinsker
Creative Copy Senior: Laura Giauque
Head of Strategy: Lukas Hartmann
Strategist: Mia Lauschner
Account Director: Jan Rabstein
Account Manager: Robin Koch
Agency Producer: Henning Körner
RESPONSIBLE ON PRODUCTION SIDE
Film Production: Chunk Film Production GmbH
Director: Simon Ritzler
Camera: Karl Kürten