BRAND CAMPAIGNS FOR THE CHRISTMAS QUARTER - thjnk AND LOVED WIN THE DOUGLAS PITCH.

Following a Europe-wide, multi-stage pitch, the agency group thjnk, in collaboration with Ogilvy Germany, emerged victorious and is now developing the brand communication for DOUGLAS, Europe's

leading omnichannel provider of premium beauty products.

thjnk and LOVED are now supporting the creative brand management and campaign

The premium beauty retailer is being supported in campaign development by thjnk and loved. They are developing brand campaigns for the important Christmas quarter, which will also mark the launch of a new, comprehensive brand platform.

The aim is to convey the brand's passion and dedication throughout Europe and establish DOUGLAS as the go-to beauty authority in people's hearts.

The collaboration has already begun, with the campaign set to launch in the run-up to Christmas. Anke Menkhorst, SVP Group Marketing at the DOUGLAS Group: ‘We are delighted,

thjnk as a strategic and creative partner in the development of our

international brand campaigns for the important Christmas quarter. They have impressed us with their strategic skills, their feel for beauty consumers and their visual interpretation of premium beauty for DOUGLAS. We are convinced that thjnk is the right partner to further strengthen and expand DOUGLAS' positioning as Europe's leading omnichannel provider for premium beauty.’ Stefanie Meinikat, Managing Director of thjnk, said: “DOUGLAS is a strong brand with enormous creative and content potential. We are very much looking forward to collaborating with them, as they have been a great partner from the outset, and to bringing the new brand direction to life together.”

Armin Jochum, CEO and Executive Chairman of Ogilvy Group Germany, said: 'From the very first moment, everything was just right: the shared brand understanding, as well as the creative approach. We are delighted about this partnership.’

The new brand platform, which will be visible for the first time in the Christmas campaigns, aims to establish DOUGLAS in the long-term awareness of target groups. The agency group thjnk aims to establish DOUGLAS as an indispensable premium beauty destination with fresh, creative approaches and an emotional appeal.