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EWE AND Upljft CELEBRATE 25 YEARS OF MORE AT HOME

Updated: Aug 29, 2023

When EWE celebrates its anniversary, it does so with the concentrated energy of a 360° campaign.


montage with posters and social media posts on a smartphone

But that's not all, because the starting point is an umbrella campaign, which is then continued in 8 independent product campaigns. Everything under the motto: 25 years for more home.


The occasion is what ultimately forms the core of the EWE brand and makes the North German energy and telecommunications company what it is today: the full-service provider for everything to do with people's homes.

While electricity and gas used to be part of the basic supply, today it is also the areas of internet and telecommunications. EWE recognized this 25 years ago and has continued to expand its product range to this day.


The result is an anniversary campaign in cooperation with the agency Upljft, which consists of motifs for out of home and ambient media such as 18/1 and CLP, but also radio spots, a cinema spot, over 40 social media assets, affiliate and HTML banner sets and over 30 print formats for flyers, corner ads, wobblers, stickers, postal mailings, exhibition walls and posters. The campaign is rounded off by an atmospheric TrueView, which celebrates the 25-year connection between energy and telecommunications and makes the overriding idea clear. Campaign period is September to December 2021.


The music comes from the composer duo 2WEI. The finished spots are delivered by the Hamburg production company The Shack. The recording studio Die Stube was also on hand for the radio spots.


Upljft has been supporting EWE for several years - initially in media management across various social media channels and since 2019 in creative campaign development.






RESPONSIBLE ON AGENCY SIDE Upljft

Creative Directors: Nicholas Davis, Nicolas Winkelman

Creative Art Senior: Julian Breidohr, Julian Karliczek, Alexandra Enns, Paul Hörner

Creative Text: Roman Reimer, Georg Keibel

Senior Motion Designers: Mark Huff, Daniel Oeler, Friedrich Musolf

Account Director: Cornelia Richter

Account Managers: Melissa Biermann, Julia Wagener

Advertising Specialist: Oksana Allroggen



RESPONSIBLE ON CUSTOMER SIDE EWE

Marketing Private Customers: Nicole Wisch

Marketing Digital Commerce: Andrea von Lienen

Digital Marketing Manager: Celia Werner

Marketing Private Customers: Rieke Bartling, Birgit Kaptein, Caroline Menker, Christian Hauler, Claudia Schulz, Kerstin Thomas, Maren Willers, Petra Stanislav

Digital Commerce: Alexander Danilin

Head of Marketing Strategy & Service: Frank Lachotta, Anne Blum, Anna Hürkamp



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