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FOR RECYCLING PAPER FROM STEINBEIS: LOVED AND thjnk MAKE YOU SMILE FOR A LONG TERM

Thanks to decades of uncompromising commitment to sustainability, Steinbeis Papier is Europe's leading manufacturer of recycled paper. Now the first big campaign by loved and thjnk Berlin follows.


a package of paper

Hold your breath until you faint - to save 53 percent CO2. Do without office desks - to reduce wood consumption by 100%. Place a security guard next to the water dispenser - just so you don't use too much water. Even with important and socially relevant topics, a smile must be allowed. For example in the new spot by Steinbeis ...


Decades of uncompromising commitment to more sustainability in all production steps has made Steinbeis Papier the leading manufacturer of recycled paper in Europe. After the design and content agency loved GmbH was able to celebrate this success in 2020 with a new brand identity, it is now also responsible for the first major campaign together with thjnk Berlin.


Under the heading "We know no end to sustainability" it is shown in a funny way how much resources are saved in the production of ReThinkingPaper. The film was directed by commercial and music video director Folkert Verdoorn.


Michael Jacobs, Managing Director of Consulting loved: "Our campaign shows how we understand progressive sustainability communication: Fresh, contemporary, close to customer benefit. And it also shows: There is no reason why B2B communication is not just as fast, powerful and clear as B2C -Communication should be."


The aim of the campaign is to create awareness: on the one hand for the Steinbeis brand and on the other hand for the savings potential through recycled paper.


Steinbeis underscores the importance of fundamental rethinking and a sustainable lifestyle, which the company has been promoting for decades.


Various short versions of the film, which are suitable as viral videos, were also edited for use in the digital context. The content could also be adapted to numerous other touchpoints and placed and targeted both on the company's own channels and on the relevant social media channels.


a package of paper and describing icons



RESPONSIBLE ON CUSTOMER SIDE

Leitung Marketing und E-Business: Veronika Warmers



RESPONSIBLE ON AGENCY SIDE

Client Service Director: Jessica Köhler

Senior Designer: Stefan Kaetz



SUPPORT: thjnk BERLIN

Creative Director: Andreas Richter

Senior Art Director: Armin Hassanzadeh

Senior Text: Max Lange-Brandenburg

Account Director: Nicole Jänsch


RESPONSIBLE ON PRODUCTION SIDE

Filmproduktion: LeBerg GmbH

Director: Folkert Verdoorn



RESPONSIBLE FOR MEDIA PLANNING

GroupM - WPP media Solutions GmbH

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