If you forget Valentine's Day, you can get into trouble. Another thing, on the other hand, can easily be forgotten: the location of the next gas station – at least as a driver of a fully electric Audi e-tron.
On February 14th, Valentine's Day, Audi and thjnk are relaunching the award-winning and popular commercial "Where's the tank?". But today people no longer forget which side of the car the tank is on - but where the next gas station was in town.
"Audi's new electric offensive changes a lot, including some very unexpected things: thanks to home charging options, there is actually no reason for e-tron drivers to visit a gas station anymore," says Roman Geoffrey Lukowski, ECD Art at thjnk.
The spot with the all-electric Audi RS e-tron GT is the second new edition of the legendary classic "Where's the tank?" with the “Audi A6 TDI”. There was already a new edition in 2010, also by thjnk hamburg. Fabian Königer, ECD Copy thjnk: “We are pleased that we were able to advertise a completely new technology with a reminiscence of Audi history. And in doing so, we are also taking a new narrative path for the Audi Brand Campaign: more product benefits and more tongue-in-cheek.”
It was directed by Nacho Gayan and shot under the direction of Stink Films near Brussels in Belgium. The story is told online in multiple assets, both in long format on youtube and Audi owned websites, and in story cutdowns on social media.
RESPONSIBLE ON CUSTOMER SIDE
Senior Vice President Audi Brand: Henrik Wenders
Global Head Brand Communication: Susanne Franz
Head Global Campaign Management: Chayne Brand
Global Campaign Manager: Alexander Heumann
RESPONSIBLE ON AGENCY SIDE thjnk BERLIN
Managing Director (Creative): Gerrit Zinke
Executive Creative Director: Fabian Königer (Copy), Roman Geoffrey Lukowski (Art)
Creative Art Senior: Vita-Viktoria Lubinsen (Art), Oliver Hoffmann (Digital), Philipp Göhrs (Digital)
Creative Art: : Dzhulyetta Kretsu
Creative Copy Junior: Maximilian Schenk
Client Service Director: Hans Lassen
Account Director: Catalina Salein
Account Manager: Janina Paleit
Agentur Producer Senior: Julia Koop
RESPONSIBLE ON PRODUCTION SIDE
Film Production: stink GmbH
Regie: Nacho Gayan
Directing: Dani Abello
Post Production/ Editing: Marc Soria de Torre
Music Composition: Hugh O’Neill
Photographer: Manuel Nagel
Producer: Katya Vlasova, Brian Papish
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