Enercity, one of the 10 largest energy providers in Germany, has found its new lead agency in thjnk. The agency's Hamburg location was able to succeed in the pitch and has developed the first campaign for the energy company.
Enercity, one of the 10 largest energy suppliers in Germany, has found its new lead agency in thjnk. The agency group's Hamburg location won the pitch and has already developed the first campaign for the energy company.
Society is more concerned with the subject of energy than ever before – the mood is negative. With "Time for Positive Energy" enercity and thjnk want to show that green solutions are now needed instead of painting black. The focus in communication is on renewable and regional energy.
Marco Malcangi, Head of Marketing at enercity since November 2022: “The entire energy market is going through a major upheaval. As the driving force of the energy transition, it is now important to make this claim tangible in our communication.”
The new campaign by thjnk and enercity is also about security and positive energy. People with self-confident statements are shown on different OOH motifs. The statement: Your energy solutions simply give you a good feeling – not only today, but also for the future.
Gerrit Zinke, Managing Director of Creation at thjnk Hamburg, also feels the positive energy in the cooperation between the agency and the energy company: “We are happy about the challenge of being able to promote innovative and sustainable energy with this campaign and further communication. This is a mission we are pursuing together.
RESPONSIBLE ON CUSTOMER SIDE
Head of Sales & Marketing: Rainer Raddau
Head of Marketing & Product Management: Marco Malcang
Image communication and marketing: Kirsten Bellersen
Product Master Online Marketing & Social Media: Katja Kluge
Graphic Designer: Lara Eggerstedt
RESPONSIBLE ON AGENCY SIDE
Director of Creation: Gerrit Zinke
Management Advice: Lin Lehn
Executive Creative Director: Constantin Sossidi
Executive Creative Director: Oleg Friesen
Creative Director: Claudia Oltmann
Art Director: Rilana Schnell von Werne
Art Director: Ildar Würth
Creative Art Senior: Mariella Paul
Creative Copy Senior: Dominique Nusskowski
Creative Copy: Pirko Neumann
Strategist Senior: Sven Ossenkopf
Client Service Director: Moritz Pfingsten
Account Director: Yannick Schreiber
Account Manager: Sophie Kaufman
Team Leader Digital: Annika Verborg
RESPONSIBLE ON PRODUCTION SIDE
Photographer: Walter Glöckle
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