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IT'S NOW TIME FOR POSITIVE ENERGY FOR thjnk AND ENERCITY

Enercity, one of the 10 largest energy providers in Germany, has found its new lead agency in thjnk. The agency's Hamburg location was able to succeed in the pitch and has developed the first campaign for the energy company.

Enercity, one of the 10 largest energy suppliers in Germany, has found its new lead agency in thjnk. The agency group's Hamburg location won the pitch and has already developed the first campaign for the energy company.


Society is more concerned with the subject of energy than ever before – the mood is negative. With "Time for Positive Energy" enercity and thjnk want to show that green solutions are now needed instead of painting black. The focus in communication is on renewable and regional energy.


Marco Malcangi, Head of Marketing at enercity since November 2022: “The entire energy market is going through a major upheaval. As the driving force of the energy transition, it is now important to make this claim tangible in our communication.”


The new campaign by thjnk and enercity is also about security and positive energy. People with self-confident statements are shown on different OOH motifs. The statement: Your energy solutions simply give you a good feeling – not only today, but also for the future.


Gerrit Zinke, Managing Director of Creation at thjnk Hamburg, also feels the positive energy in the cooperation between the agency and the energy company: “We are happy about the challenge of being able to promote innovative and sustainable energy with this campaign and further communication. This is a mission we are pursuing together.





RESPONSIBLE ON CUSTOMER SIDE

Head of Sales & Marketing: Rainer Raddau

Head of Marketing & Product Management: Marco Malcang

Image communication and marketing: Kirsten Bellersen

Product Master Online Marketing & Social Media: Katja Kluge

Graphic Designer: Lara Eggerstedt



RESPONSIBLE ON AGENCY SIDE

Director of Creation: Gerrit Zinke

Management Advice: Lin Lehn

Executive Creative Director: Constantin Sossidi

Executive Creative Director: Oleg Friesen

Creative Director: Claudia Oltmann

Art Director: Rilana Schnell von Werne

Art Director: Ildar Würth

Creative Art Senior: Mariella Paul

Creative Copy Senior: Dominique Nusskowski

Creative Copy: Pirko Neumann

Strategist Senior: Sven Ossenkopf

Client Service Director: Moritz Pfingsten

Account Director: Yannick Schreiber

Account Manager: Sophie Kaufman

Team Leader Digital: Annika Verborg



RESPONSIBLE ON PRODUCTION SIDE

Photographer: Walter Glöckle





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