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PRECISION LANDING! thjnk WINS LUFTHANSA EMPLOYER BRANDING

Updated: Jan 12

In many cases, the best advertisement for a brand is its employees.

At the Lufthansa Group, thjnk's Hamburg office is now responsible for communicating with current and future employees of the global corporation.


The thjnk Hamburg Managing Directors Larissa Seibert (left) und Lin Lehn (right))
The thjnk-Hamburg Managing Directors Larissa Seibert (left) und Lin Lehn (right)

The Lufthansa Group has entrusted the topic of employer branding to a separate agency, independent of the product brands. This reflects the importance of the topic and the fact that the demand for qualified employees has increased rapidly, even for such large and attractive brands as Lufthansa and its subsidiaries.


In recent years, thjnk has made a name for itself in the market with particularly effective employer branding communications. Campaigns for major institutions such as Deutsche Bahn and the Chamber of Industry and Commerce now bear thjnk's signature. All the more reason for the agency group to bring its own experience and passion for the Lufthansa Group's employer brand to the tarmac.


Lin Lehn, Managing Director Consulting thjnk: "We are delighted to be taking care of this great brand - and now to be able to tell even more about the people and perspectives behind it."


Jonathan von Gutzeit, Senior Director Talent Attraction & Employee Experience Lufthansa Group: "We have already achieved a lot this year with our first 'Fly Big' campaign, recruiting thousands of new colleagues. Together with thjnk, we want to take it to the next level and inspire even more people - from future trainees and pilots to IT specialists and lawyers - to join our unique global community".


Lena Kremer, Head of Employer Branding & HR Marketing Lufthansa Group: "The Lufthansa Group continues to grow and with it the demands on the employer brand. Together with thjnk, we will further orchestrate the communicative interaction of the individual brands for employer communication under the umbrella of Lufthansa Group Careers, interlink our employer channels more closely when addressing different target groups and bring the feeling that unites us worldwide into the hearts and minds of people".


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