redalpine, a leading European venture capital firm that has been at the forefront of funding disruptive European start-ups for over 18 years, recently announced the launch of its new brand identity. The rebrand was led by loved, a leading creative agency and part of the thjnk group, part of the global marketing group WPP.
"Innovation financing and venture capital have experienced strong growth and momentum over the past two decades. We have played a key role in shaping this. It was therefore crucial for us to sharpen our brand and better communicate our unique expertise in software and science to founders and investors," says Oliver Pabst, General Partner of redalpine. "The team at loved did a great job of capturing our identity, Swiss heritage and investment focus and translating it into a contemporary, impactful brand that supports our purpose: Empowering GameChangers."
The new brand identity, which includes a refreshed logo, visual identity and revamped website, is designed to better communicate redalpine's commitment to supporting the next generation of European startups.
redalpine is a pioneer in the European venture capital landscape and we are honoured to have played a role in sharpening their brand and positioning,' says Michael Jacobs, Chief Client Officer at loved. The new identity reflects redalpine's unwavering commitment to founders who want to make a difference and reinforces its position as a trusted and leading partner in the startup ecosystem.
The rebrand comes at a time of continued growth and success for redalpine, which has backed numerous high-profile start-ups across a range of industries, including Taxfix, N26 and Carvolution. redalpine's commitment to supporting innovative, disruptive businesses has earned it a reputation as one of Europe's leading venture capital partners.