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swb AND Upljft PROVE THAT GREEN ENERGY CAN BE SO EASY

The energy supplier swb is therefore one of the first energy suppliers in Germany to phase out coal-fired power generation and thus makes an important contribution to reducing CO2.


Frau und Mann mit Pfanne stehen in der Küche und kochen

Climate change is the big issue of our time and brands and customers are also in demand. The energy supplier swb is therefore one of the first energy suppliers in Germany to phase out coal-fired power generation and thus makes an important contribution to reducing CO2.


The first step towards the energy turnaround is formed by two climate-neutral products, which swb, together with Upljft, is presenting for the Bremen, Bremerhaven, Stuhr, Weyhe and Tedinghausen area in one via all relevant communication channels: swb electricity and natural gas proKlima,


At the heart of the campaign are motifs that show the target group in everyday and decidedly casual scenes. The messages finally lead to a campaign sentence that encourages people to do something good for the climate: "Do as always. Only greener.”


The campaign is flanked by motifs for out of home and ambient media such as CLP, bus and tram stickers, a radio spot, banners and social media assets - from the video link ad to the Instagram story ad format. There is also a likeable TrueView, which explains what the products are all about with a decidedly Nordic lightness.


The photographer Klaus Merz is responsible for the photo and scene production – the finished spot is delivered by the Hamburg production company The Shack.


Upljft won the pitch for swb's highlight campaign.




RESPONSIBLE ON AGENCY SIDE

Creative Director: Nicholas Davis, Toby Schröder

Creative Art Senior: Alexandra Enns, Andreas Knapp

Creative Text: Roman Reimer

Account Director: Cornelia Richter

Senior Account Manager: Darko Timotijevic, Niels Overmeyer



RESPONSIBLE ON CUSTOMER SIDE

Manager Communication Energy: Anja Holm-Freybler Manager Communication Gas: Charina Langer. Kommunikationsmanager Performance Marketing Manager: Silke Junker Social Media Manager: Fabian Siemers


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