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© Swiss International Air Lines Ltd.

Swiss International Air Lines (SWISS) will collaborate with the Switzerland-based creative agency thjnk. thjnk prevailed over numerous competitors in an extensive selection process and will be the new lead agency for SWISS from January 2024.

At the same time, SWISS will end its long-standing collaboration with the agency Publicisa at the end of 2023.

Stefan Vasic, Head of Marketing at SWISS: "thjnk's offer completely convinced us in every way and I am delighted to be breaking new ground in marketing communications with this prestigious agency. I would like to take this opportunity to thank the entire team and in particular Cornelia Späth, Head of Communications Campaign at SWISS, for their great efforts in the selection process of the new creative agency. At the same time, I would like to highlight the excellent and fruitful collaboration with Publicis. They have always been a reliable partner for us over the years, for which they deserve our appreciation and gratitude."

Andrea Bison, Co-CEO thjnk Zurich: "We are extremely proud that we were able to convince SWISS with our holistic concept. The international appeal of the brand and the professional and approachable manner of Stefan Vasic and his team during the process impressed us deeply. SWISS is a matter of the heart for me."


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