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SWITZERLAND BECOMES A FOOTBALL FIELD

Updated: Aug 29, 2023

OCHSNER SPORT launches the football campaign for Euro 2020.


Frau mit Fußballtrikot auf einem Fußballplatz bei Nacht

For years, OCHSNER SPORT has been encouraging Swiss: inside with the brand claim "Switzerland is our sports ground." to go out and exercise. For Euro 2020, which is only taking place this year and the football fever that accompanies it, “sports field” is now “soccer field” for once. In the new film, for example, we see different football pitches in Switzerland. From children playing in a meadow after school, to young people in an urban environment, to professional soccer players in floodlights. In each scene, a different football event is staged, in which you always recognize yourself.

The film can be seen on TV and in various online formats, and advertisements and various POS measures were also implemented. As the largest Swiss sports retailer, OCHSNER SPORT has been a long-standing partner of the Swiss Football Association (SFV) and the Swiss national team's "official fan shop". This partnership has now been extended by four more years to 2024. Football fans will therefore find all official replica shirts and fan articles of the participating nations of Euro 2020 in over 80 stores.



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