thjnk AG continues on its growth path in the areas of digitization, social media and MarTech. thjnk takes over all shares in Upljft, which has more than 70 employees, from its previous joint venture partner DuMont.
Karen Heumann, co-founder and CEO of thjnk: "What started as a joint venture has become a remarkable success story of which we are very proud and which asserts itself in the market every day. Therefore, in the future we will fully integrate Upljft under the umbrella of the thjnk group and connect it even more closely with the creative and digital skills of all thjnk units.”
"With this important step, we are not only supplementing and expanding our range significantly, but we are consistently continuing our transformation with regard to our promise of effectiveness," Karen Heumann continues.
Christian Friedrichs, Managing Director of UNITED MT at DuMont: “As part of a large and successful agency network, Upljft has the best conditions for long-term further development. In addition, within UNITED MT we want to strategically concentrate even more on the area of software as a service (SaaS) and scalable marketing technology, which is why we have decided to sell our shares in Upljft to thjnk. It was an entrepreneurial pleasure for us to be able to accompany and support upljft in its impressive growth over the last 5 years. We would like to thank all employees who made this possible and wish them and the company a successful future.”