The agency group thjnk, one of Germany's leading creative agencies known for its impactful communication, is entering into a partnership with the Ogilvy Group Germany.
This step enables thjnk to complement its successful national approach with the international services of the world’s leading creative network, which operates 120 offices across 90 markets.
This "partnership on equal footing" brings together two of Germany's top creative agencies and strengthens Ogilvy’s presence in the German market. thjnk will become part of Ogilvy’s global network while continuing to operate as an independent brand. This alliance allows the agency group thjnk to exclusively access the numerous markets and opportunities within the global Ogilvy network, creating a completely new offering for Germany, the largest advertising market in Europe.
The success of this partnership between Ogilvy Germany and thjnk will be overseen by Armin Jochum (Co-Founder, CEO, and CCO of thjnk) as Executive Chairman, alongside Chris Jungjohann (CEO of Ogilvy Germany) as CEO. Both will report directly to Patou Nuytemans, CEO of Ogilvy EMEA.
Additionally, Horst Wagner, COO of the thjnk agency group, has been appointed to oversee the operational development of the partnership. Helmut Hechler, currently CFO of Ogilvy, will be responsible for coordinating the financial departments.
The existing management teams of both agency brands will remain in place.
Patou Nuytemans, CEO of Ogilvy EMEA, commented: “The integration of thjnk, with its outstanding creative expertise and impressive client portfolio, is a perfect complement to Ogilvy’s existing strengths in Germany. By combining thjnk’s deep understanding of the local market with the power of Ogilvy’s global network, we are creating a true powerhouse that will deliver greater impact for clients both in Germany and on the international stage. With our shared belief in the power of creativity and bold ideas, we can achieve even greater results for our clients together than we could individually. This partnership amplifies our strengths and creates exciting new opportunities for growth and innovation in Germany.”
Armin Jochum, Co-Founder, CEO, and CCO of thjnk, stated: “The partnership with the Ogilvy network is of utmost importance to us. It represents nothing less than an entirely new and modern agency and collaboration model for the German market—one that truly meets the challenges of today. It is a strategic step that enables us to meet the growing demand of our clients for a global partner while continuing thjnk’s independent and successful trajectory. This partnership also provides us and our clients with access to a broader spectrum of resources and capabilities. The key factor is that thjnk will continue on its consistent path of success from the past years. Expanding our international reach while maintaining our independence was always in our mutual interest. I am grateful to Patou for her tremendous support in this exciting new chapter and look forward to working closely with Chris.”
Chris Jungjohann, CEO of Ogilvy Group Germany, added: “With this partnership, we are creating a completely new offering in the German market—both in terms of creative ambition and client services. I am incredibly excited about our collaboration and everything that Armin and I, together with our colleagues, will accomplish.”