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thjnk BERLIN AND IKEA PRESENT: INCREDIBLE IDEAS FOR SUSTAINABLE HOME LIFE

Living sustainably is not that easy. Or is it? In their new campaign, IKEA and thjnk Berlin show that it is the many small ideas that are a crucial part of the big goal: a sustainable life.


walking path in front of a wall with IKEA poster

Living sustainably is not that easy. Or is it? In their new campaign, IKEA and thjnk Berlin show that it is the many small ideas that are a crucial part of the big goal: a sustainable life.


Stefanie Albert, Marketing Communications Manager, IKEA: "There are so many ways in our everyday life to make our contribution to a more sustainable life at home, and actually most of us have known this for a long time. With the campaign, we are placing new and proven impulses in a humorous way at a wide variety of touchpoints to remind people and invite them to participate."


In total, over 160 assets were produced and used as snippets in the form of movies, memes, gifs and stills on social media to show in a fun way how to save water, for example, simply by taking your plants into the shower, or save electricity by turning off the lights when you leave the room. So simple, so everyday, so immensely important.


The motif of the national out-of-home flight sums up what it is all about: "There is no plural of home".


Video Content:




RESPONSIBLE ON CUSTOMER SIDE

Country Marketing Manager: Heiko Klauer

Marketing Comm. Manager: Stefanie Albert

Projekt Director : Immacolata Lidia Costantino

Project Team: Sarah Scheurer, Kerstin Güngerich, Annette Wolfstein, Natanja Marija Grün, Almut Schwarz, Peter Kleeßen,

Jan Kimpel, Sabine Pracht, Fariss Tajjiou

Corporate Communications: Isolde Debus-Spangenberg, Denise Greiner, Simone Settergren

Interior Design Leader: Michael Haas



RESPONSIBLE ON AGENCY SIDE thjnk BERLIN

Director Creation: Stefan Schulte

Creative Director: Sabine Kuckuck

Creative Art: Sophie Kearney, Stephan Nürge, Philipp Schwarzbauer

Creative Copy: Tamas Chyba, Benjamin Hänsel

Strategy Director: Stephan Friedrich

Director Consulting: Hendrik Heine

Account Director: Carolin Uppenbrock

Account Manager Junior: Mona Bergemann

Producing Director: Charlott Stave



RESPONSIBLE ON PRODUCTION SIDE

Film Production: Zauberberg Productions GmbH

Producer: Eva Strittmatter-Power

Director: Frieder Wittich

DoP: Björn Haneld

1st AD: Daniel Späth

Directing: Marty Schenk

Styling: Simone Eichhorn, Nina Boucherie Maske: Ara Decker

Equipment: Kirsten Garbade, Leonie Droste, Philipp Droste



RESPONSIBLE ON AGENCY SIDE PUBLICIS.SAPIENT

Creative Supervision: Britta Schöffler

Text & Concept: Anne Rassner, Vanshika Sharma, Karsten Nölle, Marc Hässicke

Art Direction: Katharina Günther, Rachel Siegmann Account & Project Management: Ines Seitz



RESPONSIBLE ON PART OF MEDIACOM

Group Head Media Consulting: Minna Guse

Senior Media Consultant: Nina Lemke, Peter Wiedemann

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