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thjnk BERLIN SHOWS THE TURBO E-BIKES IN THE FIRST CAMPAIGN FOR SPECIALIZED

Sustainability. Movement. self-determination. Or in short: "It's you, only faster". the first major campaign by the Californian bicycle manufacturer Specialized in Germany.


street and building with poster ad for a bike

Even if e-bikes will not be the only answer to the question of sustainable mobility - at least they make an important contribution. And anyone who still thinks of bulky two-wheelers with electric motors is even dramatically wrong: they not only look very good, but above all they are a lot of fun.


Reason enough for the first major campaign by the Californian bicycle manufacturer Specialized in Germany.


The heroes of the campaign are the turbo e-bikes, which increase your own (leg) strength up to 4 times.

They stand for a new form of mobility that will bring us a step closer to the vision of a car-free city. And at the same time for what is currently perhaps the most exciting way to move through German urbanity.


Sustainability. Movement. self-determination. Or in short: "It's you, only faster".


Malte Homeyer, Marketing Manager Germanic Markets: “Our campaign is very bold and direct. It expresses what we stand for: the joy of movement. The urge to conquer your own city. We believe: Our bikes make a good contribution to this.”


In addition to social media ads, video ads and display banners, the core of the campaign is a megaposter flight in Hamburg, Munich, Düsseldorf, Dortmund, Essen, Cologne, Leipzig and Stuttgart.


ABOUT SPECIALIZED

Specialized is an American bicycle manufacturer founded in 1974. Since then, the motto "By riders for riders" has shaped every decision the company makes. Beginning with the development of high-quality tires, the first mountain bike quickly followed. Specialized is considered a first mover in the development of carbon bicycle frames and has expanded its product portfolio over time to include racing bikes and urban bikes. The entire e-bike development takes place in Switzerland. Since 2012, all e-bikes have been developed there according to the motto "It's you, only faster". These stand for an authentic driving experience with industry-leading technologies. Specialized employs over 1,600 people at 33 locations worldwide and sells its products in over 100 countries. In Germany, the company has been based in Holzkirchen since 2010 and has been operating as Specialized Germany GmbH with over 60 employees since 2017.

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