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After an intensive multi-stage pitch, Weiterstadt-based Škoda Auto Deutschland has once again chosen thjnk Germany.

In the regular pitch, the account holder was able to convince both strategically and creatively, successfully defending the account.

thjnk Düsseldorf Managing Directors Anna-Maria Wegner (left) and Ann-Katrin Rose (right).
thjnk site managers Anna-Maria Wegner (left ) und Ann-Katrin Rose (right))

A great success for the thjnk Düsseldorf site managers Anna-Maria Wegner and Ann-Katrin Rose, which they achieved together with their team, the thjnk Group and the former managing director and freelance consultant Kai Röffen.

Uwe Ungeheuer, Head of Marketing ŠKODA AUTO Deutschland GmbH, also confirmed the renewed confidence in thjnk: "We are delighted not only to continue the successful cooperation with the thjnk team in Düsseldorf, but also to write the new chapter of the Škoda brand together."

A statement that refers to the Strategy 2030 announced by the Group in 2022, which not only sets the course for the future in terms of content, but is also expressed in a new brand identity, a new design language, a new logo and a comprehensive update of the corporate identity.

The implementation of the new brand identity and the further development of the brand itself are major tasks that thjnk Germany will tackle together and in close cooperation with the client.

Armin Jochum, co-founder, CEO & CCO of thjnk: "We are very proud of this win. It's a great recognition for the whole team. We've been on an exciting journey together - and it's only just beginning. Thank you for your trust in our continued collaboration!"

From 2018, thjnk Germany's Düsseldorf office will be responsible for the brand's national marketing efforts.


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