Since 1926, Zott has been fully committed to indulgence. The company has set itself the goal that this pure enjoyment is also possible with vegan products. thjnk Munich was able to prevail in a pitch for the budget.
That this pure enjoyment is also possible with vegan products and that they really taste good to everyone out there is what the family-owned company from Mertingen has set as its goal with its vegan product line PURE JOY, the delicious vegan yogurt alternative.
The Munich location of the agency group thjnk could prevail in a multi-stage pitch for the budget. Under the claim "Lecker geht auch in vegan!" and a unique, visual world of enjoyment, a platform was created with which all products of the vegan line PURE JOY are to be marketed in the future. Strongly supported by specially developed fruit characters, which bristled with joy.
"True to the motto "Don't say you're funny, but make people laugh," this communicative world of enjoyment manages to get people to experience vegan enjoyment before they've even tested the first product," says Thomas Canzar, managing director of consulting at thjnk Munich.
The cross-media campaign, which can still be seen until 31.03., was implemented together with "The Marmalade" and is intended to reach people via classic TVCs, online spots, banners, ads, POS campaigns and a dedicated website. The highlight of the campaign is that anyone who doesn't like it will of course get their money back.
RESPONSIBLE ON CUSTOMER SIDE
Head of Marketing Strategic Innovations: Susanne Oppermann
Marketing Management: Benedikt Köck
Product Managers: Andrea Ziepser, Johannes Braun
RESPONSIBLE ON AGENCY SIDE
Managing Director Creative: HP Sporer
Creative Director Art: Dimitrios Arampatzioglou
Creative Art Senior: Daniel Machauer
Creative Director Copy: Ludwig Rist
Creative Copy Senior: Edvina Zimmer
Managing Director Accounts: Thomas Canzar
Client Service Director: Stefanie Meinikat
Account Director: Jan Rabstein
Agency Producer: Julia Koop
RESPONSIBLE ON PRODUCTION SIDE
Film Production: The Marmalade
Directed by Philip Kehl
Camera: Philipp Kehl
Post Production: Marmalade
Music: Kay Petersen