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thjnk MUNICH AND ZOTT MAKE THE WORLD A PURE JOY WITH VEGAN ENJOYMENT

Since 1926, Zott has been fully committed to indulgence. The company has set itself the goal that this pure enjoyment is also possible with vegan products. thjnk Munich was able to prevail in a pitch for the budget.

That this pure enjoyment is also possible with vegan products and that they really taste good to everyone out there is what the family-owned company from Mertingen has set as its goal with its vegan product line PURE JOY, the delicious vegan yogurt alternative.


The Munich location of the agency group thjnk could prevail in a multi-stage pitch for the budget. Under the claim "Lecker geht auch in vegan!" and a unique, visual world of enjoyment, a platform was created with which all products of the vegan line PURE JOY are to be marketed in the future. Strongly supported by specially developed fruit characters, which bristled with joy.


"True to the motto "Don't say you're funny, but make people laugh," this communicative world of enjoyment manages to get people to experience vegan enjoyment before they've even tested the first product," says Thomas Canzar, managing director of consulting at thjnk Munich.


The cross-media campaign, which can still be seen until 31.03., was implemented together with "The Marmalade" and is intended to reach people via classic TVCs, online spots, banners, ads, POS campaigns and a dedicated website. The highlight of the campaign is that anyone who doesn't like it will of course get their money back.




RESPONSIBLE ON CUSTOMER SIDE

Head of Marketing Strategic Innovations: Susanne Oppermann

Marketing Management: Benedikt Köck

Product Managers: Andrea Ziepser, Johannes Braun



RESPONSIBLE ON AGENCY SIDE

Managing Director Creative: HP Sporer

Creative Director Art: Dimitrios Arampatzioglou

Creative Art Senior: Daniel Machauer

Creative Director Copy: Ludwig Rist

Creative Copy Senior: Edvina Zimmer

Managing Director Accounts: Thomas Canzar

Client Service Director: Stefanie Meinikat

Account Director: Jan Rabstein

Agency Producer: Julia Koop



RESPONSIBLE ON PRODUCTION SIDE

Film Production: The Marmalade

Directed by Philip Kehl

Camera: Philipp Kehl

Post Production: Marmalade

Music: Kay Petersen





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