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thjnk ZURICH: EMPLOYER BRANDING FROM ANOTHER PLANET.

Updated: Jan 12

First campaign launched for CKW.

Thjnk Zurich has won the pitch for CKW's employer branding account.

The collaboration is now kicking off with the first major campaign - starring CKW employees and two helpless aliens.



The aliens are completely overwhelmed by the technical problems in their spaceship and urgently need the active support of CKW's solar, grid and electrical installation experts.


Five short stories show two CKW employees helping the aliens with the wiring of the spaceship or replacing broken solar panels. With these ads, CKW aims to position itself as a likeable employer, differentiate itself in terms of employer branding and generate interest in a career with the company.


The campaign was launched on the 4th of January. It consists of several online ads and is flanked by display and social ads.


CKW, part of the Axpo Group, is a leading Swiss provider of integrated energy and building technology solutions. The company has been supplying climate-friendly electricity and district heating to more than 200,000 end customers in the cantons of Lucerne and Schwyz for 130 years. It also offers innovative products and services in the fields of electricity, photovoltaics, heating technology and e-mobility throughout Switzerland. In this way, CKW supports its customers in reducing their CO2 emissions. The CKW Group employs around 2,000 people throughout Switzerland, including more than 350 apprentices in 14 professions. It is the largest private training company in Central Switzerland.

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