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Hamburg-based agency Upljft has recently been responsible for DAS FUTTERHAUS's brand work on social networks.

The Managing Directors of Upljft: Dirk Kedrowitsch and Vincent Hartig

With its new agency partner at its side, the specialist retailer of pet food and accessories aims to further increase awareness of its popular brand and also offer pet lovers a comprehensive brand experience on its social media channels.

The digital unit of the thjnk Group, which specialises in brand experience and social media, prevailed in a broad-based pitch. Since August, it has been responsible as lead agency for strategic conceptual and creative advice on always-on communication with a focus on social media.

"Hardly any other market is in such a state of flux as the pet supplies market. In thjnk / Upljft we have found a partner who can help us meet the growing challenges of brand communication and omni-channel retailing, especially in the digital environment. Strategically, creatively, as a team," says Kristof Eggerstedt, managing director of DAS FUTTERHAUS.

"In close cooperation with the head office and the franchisees, we want to create a seamless brand experience at all touch points in the sense of the human-animal relationship, which is always at the centre of DAS FUTTERHAUS," explains Dirk Kedrowitsch, Managing Director of thjnk / Upljft. "With DAS FUTTERHAUS we have a perfect match in terms of theme, content and people."


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