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WINNING PITCH: thjnk 24/7 DELIVERS GLOBAL CREATIVE MANAGEMENT PLATFORM FOR THE LUFTHANSA GROUP

thjnk 24/7, the specialist for dynamic content development, is launching together with the Lufthansa Group. The agency can thus expand its successful cooperation with Austrian Airlines and Edelweiss Air.


logos of the airlines belonging to the lufthansa group

In addition to Austrian Airlines and Edelweiss, the future cooperation will include Lufthansa, SWISS, Brussels Airlines and Eurowings Discover in up to 30 markets each. thjnk 24/7 developed a customized creative management platform for the Lufthansa Group. The platform enables the automated creation and delivery of dynamic advertising media to all digital channels with the utmost perfection.


Tanguy Cartuvels, Head of Global Marketing at the Lufthansa Group: “The standardization of a creative management platform for our premium brands is another milestone on the way to successively setting new standards for the Lufthansa Group. We are confident that we have found a partner in thjnk 24/7 to continue to give our campaigns strong visual expression in the future.”


Michaellyn Grünewald, Head of B2C Marketing Strategy & Standards at the Lufthansa Group: “The global creative management platform offers us brand-new opportunities to market relevant flight offers optimized for customer interests across all our touchpoints. We look forward to working with thjnk 24/7 to meet the quality standards of the Lufthansa Group on the marketing side.”


Marc Seibert, Managing Director of thjnk 24/7 for the Lufthansa Group: "It is a great honor for us to have convinced the Lufthansa Group Airlines with our tailor-made concept. The newly developed platform makes it possible to communicate premium offers in a way that has never existed in this form before. And we still have a lot planned together.”

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