The Parship Group will start the year 2023 with another agency: thjnk Berlin. The capital city office of the agency group thjnk was able to assert itself in a pitch.
Hendrik Heine, Managing Director of Consulting at thjnk Berlin: “It is becoming increasingly important for all companies to translate their purpose into tangible communication measures. That's why Parship is particularly exciting for us. Like no other online dating provider in Germany, the brand stands for 'healthy dating' - i.e. getting to know each other and a user experience that is linked to fun, authenticity and appreciation, especially in the digital world. Parship is the product in the German market for everyone who is looking for real love - and we will tell you about it."
Anna-Lena Twesten, Head of Brand Strategy, Parship Group: “thjnk convinced us with refreshing ideas, a good understanding of our target groups and a high level of enthusiasm. We look forward to the next steps together and the results of our cooperation.”
In the first step, the mandate includes the conception and implementation of the spring campaign 2023 for the Parship brand.