Designs and Styles from the House of [Cloth Name]".
UN BREAK DOMESTIC VIOLENCE AGAINST WOMEN
Thjnk Carries Out the Hansaplast Brand Relaunch in Cooperation with Wunderman Thompson.
For almost 100 years, Beiersdorf has been using Hansaplast to protect and heal large and small wounds quickly. As the #1 worldwide, millions of people trust the plasters and wound care products every day, which are also sold internationally under the sister brands Elastoplast and Curitas. thjnk accompanied the largest international realignment of the brands in the company's history with a comprehensive campaign.
With the launch of the Forward campaign, each patch features the new Bacteria Shield, which blocks 99% of bacteria. The newly developed brand claim "We protect you" will be activated and brought to life in communication on all channels. The focus is on the fact that the life of the consumer is not held up by minor wounds, but can continue without any problems thanks to the rapid wound healing routine.
Mercury Excellence Award 2020 Silber
ADC 2020 Auszeichnung ADC 2020 Silber ADC 200 Gold
ADC Junior 2020 Bronze
Astrid Award for Design Communications 2020 2 × Bronze Astrid Award for Design Communications 2020 Gold
Best Of Content Marketing 2020 2 × Gold
German Brand Awards 2020 Auszeichnung
Red Dot Design Award 2020 3 × Red Dots
“THE BRAND RELAUNCH IS A REAL MILESTONE FOR US. WE HAVE GEARED OUR BRANDS EVEN MORE CLOSELY TO THE NEEDS OF OUR CUSTOMERS AND NOW WANT TO SHOW THIS IN ALL CHANNELS.“
One film with a storytelling focus and one with a product focus make the product advantages clear in a tangible way. Social media assets, ads, PoS visuals and OOH measures round off the brand presence at every touchpoint.''