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„IF YOU GRADUATE FROM HIGH SCHOOL, YOU HAVE TO GO TO COLLEGE.” – SAYS WHO? thjnk AND IHK LAUNCH A CAMPAIGN AGAINST EDUCATIONAL MYTHS.
The new IHK campaign, “SAYS WHO?”, provocatively challenges common misconceptions about vocational training. 90 percent of Germans still consider vocational training to be a good idea.¹ At the same time, outdated assumptions continue to shape public perception: 42 percent believe that anyone with a high school diploma must go to college. 60 percent think that vocational trainees generally earn less. This is exactly where the campaign, under the slogan “Now #könnenlernen – Vo
Christian Frenser
May 212 min read
GENERATION APPRENTICE: thjnk AND IHK ACCOMPANY APPRENTICES ON THEIR FIRST DAY OF TRAINING
Just in time for the nationwide start of apprenticeships on 1 September, thjnk Hamburg and the IHK are launching a campaign to accompany...
Christian Frenser
Sep 1, 20232 min read
#KÖNNERLERNEN - thjnk LAUNCHES THE FIRST JOINT CAMPAIGN OF ALL CHAMBERS OF COMMERCE AND INDUS
The agency thjnk and the Chamber of Industry and Commerce are launching the first joint, nationwide training campaign of all 79 chambers...
Lena Eckert
Mar 23, 20232 min read
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