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Kim Anna Kutzer
3 days ago2 min read
thjnk AND OGILVY LAUNCH A UNIQUE PARTNERSHIP ON EQUAL FOOTING. A SIGNIFICANT STEP IN THE GERMAN AGENCY MARKET
The agency group thjnk, one of Germany's leading creative agencies known for its impactful communication, is entering into a partnership...
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Kim Anna Kutzer
Oct 17, 20242 min read
START OF THE NEW TRIGEMA ADVERTISING ERA: CHARLY THE MONKEY OPENS THE NEW CAMPAIGN AS FASHION INFLUENCER – AND IS INTRODUCED BY JAN HOFER
With the handover of Wolfgang Grupp Senior to the next generation, a long advertising era comes to an end - for more than 30 years he was...
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Kim Anna Kutzer
Oct 10, 20242 min read
EMPLOYER BRANDING FOR LUFTHANSA GROUP: "JOIN US, AND YOU´LL TAKE OF AGAIN IN NO TIME."
With a wink and a touch of self-irony, the Lufthansa Group is tackling the labour shortage with a new recruitment campaign created by...
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Kim Anna Kutzer
Oct 9, 20242 min read
Mission LÄND HERE: BADEN-WÜRTTEMBERG TURNS TO INTERGALACTIC HELP TO TACKLE SKILLS SHORTAGE
With an official state landing strip for extraterrestrial life in Mössingen, THE LÄND invites specialists from all over the world. The...
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Kim Anna Kutzer
Sep 12, 20241 min read
The TRIGEMA monkey is back.
This was announced by the Grupp family of entrepreneurs on Wednesday afternoon on stage at the 'MyWay' conference in Berlin: Charly the...
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Kim Anna Kutzer
Aug 5, 20241 min read
BAD SLEEP, BAD DAY: thjnk AND IKEA WITH AN AWAKENED CAMPAIGN FOR OVERTIME IN EVERYDAY LIFE
Mistaking the bathroom door for the front door while half asleep, or reaching for the toy box instead of the briefcase? Who hasn't...
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Kim Anna Kutzer
Jul 30, 20242 min read
REDALPINE UNVEILS NEW BRAND IDENTITY TO SUPPORT THE NEXT GENERATION OF EUROPEAN GAMECHANGERS.
redalpine, a leading European venture capital firm that has been at the forefront of funding disruptive European start-ups for over 18...
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Kim Anna Kutzer
Jul 25, 20242 min read
HUMOROUS PRANK BY thjnk AND HD+ FOR THE HD+ APP
The summer of 2024: grumbling, screaming, raging, big tears in the children's rooms. The reason: the TV only makes a faint hissing sound....
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Christian Frenser
Jul 3, 20242 min read
thjnk HAMBURG IST WRITING A NEW CHAPTER: SABINEN KUCKUCK, FELIX VON DER MOSEL UND LIN LEHN ARE THE NEW MANAGEMENT TRIO
Two top promotions from our own ranks: Sabine Kuckuck and Felix von der Mosel will complete the management team at thjnk Hamburg from 1...
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Kim Anna Kutzer
Jun 13, 20242 min read
GET READY FOR THE EUROS AT HOME. thjnk AND IKEA CREATE FURNITURE FOR REAL FOOTBALL FANS.
From ecstatic goal celebrations to outbursts of rage - during the European Championship, the furniture in German living rooms has to...
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Kim Anna Kutzer
Jun 12, 20241 min read
‘CAN THE CLIMATE STILL BE SAVED?’ thjnk AND ENERCITY FACE THE BIG CLIMATE QUESTIONS
Only 42 per cent of people in Germany believe that we still have enough time to save the planet - a year ago this figure was 49 per...
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Kim Anna Kutzer
Apr 25, 20242 min read
IF YOU'RE SMART, YOU STUDY STEM IN THE NERD LÄND.
THE LÄND - the proud home of nerds! The federal state of Baden-Württemberg is recognised as the most innovative region in the European...
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Kim Anna Kutzer
Apr 24, 20242 min read
OPENING OF THE MUSEUM OF BUREAUCRACY: PUBLIC INFORMATION CIRCULAR
Almost 1,800 federal laws with around 50,000 individual regulations currently govern life in Germany. Welcome to bureaucracy, the reign...
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Christian Frenser
Apr 10, 20241 min read
loved SETS THE COURSE FOR RDC.
Loved has been appointed lead agency for the subsidiary of the US Railroad Development Corporation (RDC) and will be responsible for...
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Kim Anna Kutzer
Apr 10, 20242 min read
loved WINS THE LUFTHANSA GROUP'S SOCIAL MEDIA ACCOUNT FOR EMPLOYER BRANDING
Destination: dream job! In the multi-stage pitch for the Lufthansa Group's employer branding social media account, loved, thjnk's brand...
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Kim Anna Kutzer
Mar 26, 20241 min read
STEFANIE MEINIKAT TAKES OVER AS MANAGING DIRECTOR OF thjnk MUNICH
Top consulting at thjnk Munich! Stefanie Meinikat has taken over as Managing Director of thjnk Munich. Together with thjnk Germany CCO...
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Kim Anna Kutzer
Jan 25, 20242 min read
"RUHR TECH KAMPUS ESSEN": loved DEVELOPS NAMING AND DESIGN FOR THYSSENKRUPP´S QUARTER
The thyssenkrupp Quarter in Essen is opening up further to tenants from all over the world - with a new naming and branding created by...
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Kim Anna Kutzer
Jan 12, 20242 min read
FROM THE AI POPE TO HEAT PUMPS – thjnk ZEITGEIST & APPINIO OPEN THERI “ZEITGEIST CAPSULE”
From lost billionaires to the Dalai Lama, from storm surges to war, from Beyoncé to Taylor Swift. 2023 was a year full of ambivalences &...
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Kim Anna Kutzer
Jan 9, 20241 min read
thjnk ZURICH: EMPLOYER BRANDING FROM ANOTHER PLANET.
First campaign launched for CKW. Thjnk Zurich has won the pitch for CKW's employer branding account. The collaboration is now kicking off...
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Kim Anna Kutzer
Dec 20, 20232 min read
PRECISION LANDING! thjnk WINS LUFTHANSA EMPLOYER BRANDING
In many cases, the best advertisement for a brand is its employees. At the Lufthansa Group, thjnk's Hamburg office is now responsible for...
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